How Samsung Threatens Google
A very interesting article by readwrite.com about how Google
created a monster in the Smartphone Industry that terrorize the smartphone
industry and possibly even endangering the livelihood of its creator. Google, through its Android operating system
and favorable partnership, has enabled Samsung to become the most dominant
smartphone maker in the world. The Korean Samsung shipped nearly 215 million
smartphones in 2012, or about 40% of the global market. In its wake, Samsung has left a string of
wrecked competition, lawsuits and an extraordinarily impressive long tail of
Android-powered devices. Samsung worked
with the carriers to individualize each device to the carrier's desires. For instance, the Galaxy S Captivate on
AT&T was slightly different from the Fascinate on Verizon. Essentially though, it was the same phone. HTC, Nokia, Motorola, BlackBerry… all
withered in the face of the Samsung storm. To varying degrees, Samsung outmaneuvered them
in innovation, features, user experience, distribution, advertising and
marketing.
Google’s main problem with Samsung is the cannibalization of
the Android ecosystem by Samsung.
Although, Samsung helped spurs Android adoption and pushes barriers of
design and innovation, but at the expense of rest of the Android ecosystem. Currently, Google try to counter it with X-Phone,
which Google designed with Motorola from start to finish, and expected to be released
in 2013.
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